Whether you are running desktop publishing company, or offering seo submission, you will need to attract more clients to ensure the continuity of your business. In a business environment dominated by the Internet and strict competition, having your own site is no longer a guarantee of profitability.

Thankfully, several entrepreneurs have found the perfect solution to entice visitors to sign up for their email lists – by providing giveaways, more commonly known as client attraction device. Keep in mind however, that most customers are pretty discerning so in order for your client attraction device to be effective, they must:

• Utilize a keyword/keyphrase used by your target market to search for your product or service.

• Address at least one issue that your target market might have.

• Must have a high perceived value that visitors will still be willing to acquire it, even if it weren’t free.

Too many times, companies offer ebooks which are but long reiterations of a problem with the solution available for purchase on the main site. Needless to say, this is a wrong way to introduce the business. It gives the wrong impression to your prospects and will not help you develop the trust factor. Keep in mind that a business is all about putting people first – by helping your prospects find the solutions that they need, you can show them that you truly care about THEIR business. 

Don’t be afraid to share what you know, after all, Web 2.0 is all about that – if they can’t find the information on your site, they will find it elsewhere, so why make it hard for them? If you truly are an expert, then the information you’re going to share is probably the tip of the iceberg and there’s a lot more you can offer.

Continue on the Page 2 where you can find several ideas in building a client attraction device for your site.